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Moisture is the second heat loss route, and the one bedding most often disables. Thermal resistance and water vapour resistance are assessed together, for the surface as sold.
Ask for a number instead of an adjective, then notice what happens. Thermal and water vapour resistance to BS EN ISO 11092, firmness in newtons to BS EN ISO 2439, air permeability to BS EN ISO 9237, emissions to BS EN ISO 16000-9 and -6. No brand recommendations appear, because the consumer sleep market does not publish the figures that would make one checkable.
The same discipline applies across the recovery channels. Each published question set separates what a supplier states from what has been independently measured at the point of use.